the Cost of Trade Shows

We rented a standard space, with a 4 foot table for 300.00. Like most trade shows, they provided a table, two chairs, table cover, and a small sign. The largest cost of doing a trade show is the booth rental. That runs 100to 300 dollars depending on what type of trade show it is. Usually electric is available in certain areas, for an additional charge. You can sometimes rent a space on the end of the row, with a little more room for a little more money.

The service we received was good. The organizers followed up with us and provided a vendors packet with parking ticket, unloading instructions, security information and directions a week in advance of the show. They did the advertising for the show that they had said they would, both print and radio, the turnout for the show was at least what they promised, maybe more. They had a clearly marked unloading area and people to help vendors bring displays in, that was very nice because it's not always the case. They also provided bottled water for the vendors, another added service.

Make sure you know your demographics before you commit. Is the trade show really going to bring in the type of people you want to do business with? Make sure you know how they plan to promote the event. If they don't have a clear plan, you are not going to get the crowd you want to see. Check your local events calendar and make sure there is no other big event in town the same weekend which might reduce traffic flow to your event. If you can find out who worked the event the year before, you can call them and ask if they were happy with the turnout, and how many leads turned into customers. Be sure to ask if food and drink is available, if not, pack your cooler.