the Price of Yellow Pages Advertising

I pay 145.00 a month for a one eighth page ad in the yellow pages of the Syracuse phone book. This ad has a border and two sizes font. There is black ink only, and this size as gives me room to list services provided as well as the basic contact information and a web site address. The listing comes with a free very basic one line with name and phone number listing in the yellow and white pages of the same phone book.

The service provided by this phone book has been good. The representative remembers to call me to ask if I want changes before the next edition goes out. The layout was done as requested and on time. I was given a proof to view before the ad went to print.The ad is definitely worth the money, all I need is one call a month to break even, and I am averaging 4 to 6 calls a month. That does not sound like much, but in my business it really is a good number of calls.

Always proof and always call your representative a week before the book goes to press, ask them to check on your ad and make sure it's in the book. I had an experience once, in another city, where my ad was not included in the book, by mistake of course. Always list your web address and make it large enough so people can read it. You do not have to have the largest ad, just the best design. Make sure your design person knows what they are doing, you may want to hire a marketing firm to design the ad for you.