the Cost of Online Advertising

This service is for advertising at various places online. I spend on average about $50 per month on paid to click advertising as well as search engine advertising from top search engine companies online. The cost ranges from .01 cents per click for some of the smaller companies, to about .30 per click for some of the larger search engines. With these companies, you only pay when someone actually clicks your ad.

I think in most cases you get what you pay for with the search engine advertising services. The ones that charge less per click generally produce less results. The larger companies have a more targeted customer base, therefore, with these you will get better results based on the keywords you choose. A very popular large search engine company charges up to $5.00 or more per click based on the most effective keyword choices. Because of the fact that my end profit is only about $6, I cannot afford to promote with this company as much as the others. With this company, I use keywords with less traffic and only get a few clicks a month. However, they are highly targeted customers, so, even a few clicks are worth it.

One of the most important things to remember with pay per click (ppc) advertising is to test your ads and the company before putting any real money into it. Start out small. Many of the companies offer a free trial of advertising clicks to new customers. Use this test to see which ads and keywords will work for you.