the Cost of Print Marketing and Advertising

This included the cost of placing an ad (35 words), with embellishments (graphics) this ad was supposed to run for two months. When the ad didn't receive any calls, it was extended without charge for an additional six months.

The ad ran in the paper with a distribution of about 500,000 for the Texas Panhandle. Overall the service was extremely easy to place the ad, and the staff was very helpful. We simply called in advance and then walked into the local office, the staff immediately greeted us at the door and started filling out the forms necessary to post the add. The staff informed us of their sale agreement, which came with a sales guarantee (if it doesn't sell it will be extended). I really didn't worry about the guarantee, until the ad had not sold. I simply called the paper and informed then the ad had not sold, they extended it for an additional six months without really asking anything else. They asked that I call if the ad does sell.

Find out the distribution for an ad that is being placed, find out if there is a guarantee assosciated with the ad. Talk with others to determine if they have had any success using ads placed in that paper.