the Cost of Print Marketing and Advertising

This service description is for a 4 line classified ad in a large circulation national daily newspaper. The charge was discounted from $67 to $52 per line with a 4 line minimum. They allow 32 characters per line (this includes letters, spaces, numbers, dashes, commas, periods etc.). The turnaround time is only two days. The readership of this newspaper is about 6 million daily.

This is a great way to get new business leads. Overall, I am pleased with the service and will advertise in here again when my budget allows. One of the best things about this newspaper is how quick you can expect your ads to be in print. The deadline is only 2 days in advance. I placed my ad Wednesday and it was in print by Friday! So, if you are a person who doesn't enjoy waiting weeks or even sometimes months for ads to be published via print publications, I would urge you to advertise in the large circulation daily newspapers.

One tip I have that will save you money is to use an discount ad agency to handle advertising in large circulation publications. Sometimes you can even expect to pay up to 50% less for the exact same ad other people pay the publication directly for. Always bargain shop. These publications need to get the ad space filled up, therefore they will offer huge discounts in order to do this. I paid $52 per line for the exact same ad that costs others $67 per line.