the Cost of Print Marketing and Advertising

The service was for print advertising in a national tabloid. It was for 10 words, which is the minimum amount of words the tabloid accepts. The rate was for $14.90 per word. This is a high circulation tabloid that is found in many supermarkets. The main subject of the tabloid is celebrity gossip. They have a circulation of about 4 million.

I was actually disappointed with the performance of this tabloid. However, perhaps the problem may not have originated from the publication as much as from the size and category of my ad. I think I basically broke even, meaning I probably earned back the same amount of money I put in the ad. So, at least I didn't lose anything.

I think with these larger publications, it is important to "go big". By that I mean purchase a larger ad so that it will be seen. Because even if there is a huge readership of millions, if the customer can't see your ad it won't make a difference. Look at the different sizes and the number of ads on the pages of the publication you are considering advertising in. If you don't even notice most of the ads on the pages, neither will the readers. Also, pick the best targeted publication by asking yourself if the people who are reading this type of magazine/tabloid will be interested in whatever you are selling.