the Cost of Print Marketing and Advertising

We paid $200 to have 2000 flyers printed. Once they were printed we paid two local high school students $25 a piece to distribute about 200 a piece. The rest we sent out with orders to encourage repeat business.

This was definitely worth the price. We offered a small coupon on the flyer. It cost us very little money to provide the item we advertised as free of charge, yet it brought a lot of return business. The flyers were in black and white but looked as good as black and white flyers can. It was quite a bit extra to get color done and we didn't feel like it was worth it. In the end I think we made the right decision on that but I do wish we'd sprung for the glossy flyers. Ours are more of a matte finish and they could stand to pop a little more.

If you're getting flyers made, make sure the printing company will give you a sample of the completed flyer before you invest in the entire order. If a company is unwilling to do this it probably means they don't trust their own workers and product enough to give you a taste of how it will look when completed.