the Cost of Print Marketing and Advertising

In support of a new business, marketing work was sought to handle logo, slogan, powerpoint presentation creation, brochure design, web page design, and initial steps of an interactive marketing strategy. Logo design included graphics and a catchy short slogan. Several powerpoint presentations were created for us which depicted our product. The variations were geared towards different market segments which the firm helped us to identify. Similarly, brochures were designed and the firm worked together with us in formulating and writing its content. Inclusive in price was also design of website, content creation and selection of a list of domain names. Initial phases of an interactive strategy were also addressed. Limited SEO work, identification of potential alliance partners, and other such rudimentary services were provided. Further work in this arena will require additional payment.

The service provided was good. We looked at several proposals from both domestic American firms as well as firms abroad. The cheapest quotes came from those overseas, but we were highly suspect about their real abilities so we selected one of the lowest domestic firm bids. This firm happened to be located in Salt Lake City, UT and all work was done there with main communications via telephone and online.

When seeking marketing assistance it is probably not best just to jump at the lowest price. If the work isn't satisfactory you are basically paying for nothing.